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Tuesday 25 April 2017

Why Outsourcing Your Website could be the Best Decision You Ever Make?


The decision to develop and manage your website as well as your online marketing efforts in-house can be quite tempting. However, keeping them in-house do not always turn out to be as easy and cost-effective as they seem to be. Why? Just check out the following reasons:

Time constraint

Developing and managing a website can be a time-consuming task for especially those who are not tech- and web-savvy. A task that takes your staff almost 3 hours to complete may take only 30 minutes for an outsourcing website development agency. Now, you might have to juggle multiple tasks and deadlines, by outsourcing your website you can make sure that you don’t have to stretch too much. Moreover, you can ensure that your website is developed and managed by professionals with extensive experience in online marketing.

Soaring expenses
Managing a website in-house can be quite expensive! You would need to hire new staff members to manage the website and associated marketing. Along with that you would need to consider both hardware and software expenses. And may be training for your staff to learn special software. Outsourcing can help you lower your business overheads.

Inadequate expertise
Professional online marketing firms are adept at web marketing strategies, conversant with best practices and emerging technologies. By outsourcing your website to them, their expertise will be at your disposal. They will bring a different perspective to your online marketing plan which is very unlikely for you to have.

Gaining fresh insights

You can gain a fresh perspective by outsourcing your website. The hired agency can help your company to A/B test your website to get data-driven answers and help you know what works better. Also they can help you create a conversion optimization strategy for your website.

Get a strategic partner

Your outsourcing agency could be your strategic partner and thus skill sets from both you and your partner can be brought together. As a result, you can create a website that works wonder for your business and produces measurable and long lasting results.

Conclusion

Here we have mentioned few reasons why you must outsource your website. Which one, in-house or outsourcing web development and management, is a better option for your business? Do let me know by leaving your comments.

Look for more expert information on E-Commerce Utvikling Spesialist, Outsourcing Website Utvikling India and Website utvikling from the renowned author.

Tuesday 17 January 2017

Top E-commerce Trends to Boost Your Online Growth in 2017

E-commerce space is getting fiercely competitive by the day and to stand out in the competition you would need to watch out for the trends that will prevail in 2017. This year e-commerce businesses which are designing a unique and amazing mobile experience for their customers will reap the rewards. Read on to know about the other key trends for this year:

Same-day delivery will continue to rise

E-commerce delivery times have drastically reduced over the past few years as a result of businesses attempting to fulfill customer expectations. Also they have been offering strategic shipping options like 1 hour delivery window in order to differentiate themselves from their competition. We expect same-day delivery trend to rise in 2017.

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SMEs to embrace personalization

Bigger brands like Amazon, Netflix and others offer personalized experiences by recommending highly targeted products; customers will expect the same level of personalization from small and medium sized businesses too. To achieve that, SMEs will rely on Artificial Intelligence to collect customers’ personal data and get insight about their buying behaviour for embracing personalization. Get in touch with an e-commerce development expert and get AI-powered tool integrated into your e-store to provide personalized e-commerce experience to your customers.


Use of digital wallet will continue

Last year we have witnessed more and more customers adopting digital payment options to complete contactless payment through all channels, like phones, cards and watches too. This trend is anticipated to rise and more customers will look forward to complete their transactions via digital wallets.


Loyalty schemes will rule

To sustain the competition in e-commerce space more e-commerce retailers will invest in customer loyalty schemes. The real winners will be those who can capture information about customers and use the same for offering highly personalized promotions and rewards.


Omni-channel strategies to increase

In 2017 we expect e-commerce businesses to start unifying their shopping channels with features such as real time stock information and multichannel wish lists. They will also make innovative omni-channel strategies to address issues like confused client base and diluted brand image.


Intelligent chatbots to engage e-commerce customers

This year we will see the rise of chatbots – combination of artificial intelligence and e-commerce personalization to deliver a new way communicating and shopping experience.  Chatbots are AI-powered automated messenger services that take customer engagement with your brand to the next level. They can answer customer service queries, suggest products, place orders, and so on. They can even detect the style of language used in conversation and would reply in similar manner.

So, to stay competitive select an e-commerce development agency that has a team of e-commerce specialists conversant with cutting edge technologies.

 Look for more expert information on Outsourcing E-Commerce Utvikling, E-Commerce Utvikling Spesialist and Website utvikling from the renowned author.
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